CO.DESIGN | Frog's Sergio Fabio doesn't think there is an archetype for the people or processes that foster innovative thinking, or even what type of physical working environment can best support a creative culture. There's no real formula for innovation in he admits. But there are some common threads...

In his experience, he continues, there is no single specific behavioral trait, methodological approach, or carefully selected set of contextual factors that guarantees success in the ability to think differently and translate that thinking into success in the market. Successful creative thinkers see opposites and apparently contradicting goals not just as a potential for dissonance, but as an opportunity for dynamic harmony.

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