UPFest Street Expo

WHEN: Oct 20, noon to 10 pm |
WHERE: 5th & Mission |

DETAILS: On October 20, three blocks of downtown San Francisco will become a living laboratory of urban experiments. Urban Prototyping: San Francisco will demonstrate the capability of citizens to reimagine public space through creative applications of design and technology. The festival is FREE and open to all!

The festival will feature a showcase of 25 projects created by over 150 makers, as well as three stages of public performance and a series of inspiring keynotes and panel discussions around placemaking, prototyping, and the future of cities.
The GAFFTA Stage on Minna Street will feature an immersive Audio/Visual performance environment featuring experimental electronic musicians, many collaborating with live visual artists. Mark Fell (SND/Sensate Focus) is visiting from the UK, Oakland's Afrikan Sciences collaborates with visual programmer Ryan Alexander, and Aaron David Ross (Gatekeeper/HD BOYZ) from New York will be presenting a live exclusive piece.

The Intersection for the Arts Stage on Natoma Street will feature artistic performances and speakers such as Tom Kelley, Co-Founder of IDEO.

The Halladie Plaza Stage will feature local standout performers including Trolley Dances, Campo Santo, and Gamelan X.

Join us for three stages of audio, visual, dance, and theater performance. GAFFTA Stage is at Minna & 5th within the Chronicle Building tunnel. 5MPlaceWorks Stage at Natoma and 5th Street, Burning Man Project and Trolley Dances present performance at Hallidie Plaza (5th and Market) and an Urban Prototyping Forum with panel discussions will take place within 925 Mission Street.


Gray Area Foundation For The Arts (GAFFTA) Stage - Minna Street & 5th Street Tunnel

  • 12PM AUDIO: The Ride (House Heads) | VISUAL: Odbol
  • 1PM AUDIO: C.L.A.W.S (O.K. Hole) | VISUAL: Odbol
  • 2PM AUDIO: Loric (Body/Current, Future Perfect) | VISUAL: Cullen Miller
  • 3PM AUDIO: DJ Tristes Tropiques (Haceteria) | VISUAL: Cullen Miller
  • 4PM AUDIO: Aaron David Ross (Gatekeeper/ HD BOYZ) | VISUAL: Andrew Benson
  • 4:30PM AUDIO: DJ Dials (Lights Down Low)
  • 5PM AUDIO/VISUAL: Mark Fell (SND/ Sensate Focus)
  • 6PM AUDIO: Afrikan Sciences | VISUAL: Ryan Alexander
  • 7PM AUDIO: Ghosts on Tape (Icee Hot) | VISUAL: Gabriel Dunne
  • 8PM AUDIO: Moss Moss (As You Like It) | VISUAL: Gabriel Dunne
  • 9PM AUDIO: Jacob Sperber (Honey Soundsystem) | VISUAL: Gabriel Dunne

5MPlaceWorks Stage - Natoma Street & 5th Street

12PM-3PM Live Graffiti battle
Four graffiti writer artists will create original pieces live on the street in front of the stage. The brand new pieces will be displayed as the visual backdrop on the stage for the performances later in the day. Graffiti artists will include Ricardo “Apex” Richey, Jan Wayne Swayze and female writers Agana Espinoza from From Few and Far all female graf writers and Lady Mags and live DJing from DJ Haylow to accompany.

3PM-4PM Keynote speaker program
Join us for our keynote speaker program, which will include IDEO Founder Tom Kelley and City of San Francisco Planning Director John Rahaim, among other notable guests.

5PM- 8:30PM Live Performance
On the Intersection Stage we will feature a live performance program with up to a dozen acts and 50 performers, which includes live music, dance groups, comedy, theatre, djs, visual art and more. Live music, dance, and performance groups include:

  • Hot Pocket the Latin Funk rhythm section of Bayonics
  • Golda and the Guns Pinoy rock and pop led by Golda Supernova
  • Members from the Live Hip Hop collective The Get Back Crew, featuring vocal and spoken word from Chinaka Hodge
  • Powerhouse saxophonist and composer Howard Wiley blows the stage open leading his trio of jazz titans.
  • Intersection’s resident theatre company Campo Santo performing with live hip hop theatre group Felonious in a live music, mcing, theatre performance
  • Live gospel infused house vocal group MoonCandy led by singer extraordinaire Valerie Troutt perform with Nicole Klaymoon’s Embodiment Project
  • MC and Beatboxer Infinite (Carlos Aguirre) performs with a duo from the genre-bending group Jazz Mafia.
  • MC Comedian, Radio Personality & Performer Donald E. Lacy, Jr. from KPOO
  • Renaissance performer Wonway Posibul performs throughout- actor, MC, musician- and will DJ the close out dance party.
  • A singer with styles, Aima the Dreamer, brings her freestyle rapping, poetry and versatile MC skills to her vocal performance with a band of jazz musicians.
  • Oakland’s all female, mixed street styles dance crew Mix’d Ingrdnts perform with their roster of a dozen female dancers
  • The definition of fabulousness from Jocquese Whitefield’s Vogue bring brand new pieces and turn the outdoor stage into a runway.
  • Modas Dance headed by choreographer & dancer Duncan Cooper brings a 1st time showing of a ballet performed to Miles Davis’ “Bitches Brew”

8:30PM- 9:45PM Live DJing
Keep the party and Saturday Night going with live DJing from Renaissance performer Wonway Posibul performs throughout- actor, MC, musician- and will DJ the close out dance a an open dance party onstage.

Urban Prototyping Panels and Forum | 925 Mission St.

10 AM-3PM Trolley Dances
A moveable dance performance linking dance and neighborhood. picks up at 925 Mission every hour from 10-3pm

4PM-5PM Art as Placemaking Tool
Moderator: Laura Crescimano (Site Lab Urban Studio)
Panel Guests: Sanjit Sethi (CCA Center for Art and Public Life), JD Beltran (artist), Joseph Del Pesco (Kadist Foundation)

Art is a powerful tool for social change that can uncover and amplify new possibilities for public space in real time. This panel will explore the role artists can play in placemaking and community building, calling upon examples of recent work from celebrated local artists and urban interventionists.

5PM-6PM Design Thinking in Cities
Moderator: Scott Paterson (IDEO)
Panel Guests: Shane Myrbeck (Arup), Scott Doorley (Stanford Design School), Mona El Khafif (CCA).

Designing and prototyping for the public realm carries a unique set of constraints, opportunities, and inspirations along with it. The design thinking methodology has the potential to inform how we see, feel, and experience our cities, as well as shaping traditional planning and procurement processes. This panel will explore how a human-centered approach can result in a more livable and enjoyable urban fabric through design.

6PM-7PM Formalizing Experimentation: From Prototype to Infrastructure
Moderator: Liz Obgu (IDEO)
Panel Guests: Ben Grant (SPUR), Matt Passmore (Rebar), David Alumbaugh (San Francisco Planning Department),Christopher Guillard (Conger Moss Guillard)

With Park(ing) Day inspiring the formal permitting of parklets throughout the city, San Francisco has established itself as a leader in formalizing projects in the public realm which began as citizen-driven experiments. This process is now being considered for an entirely new suite of projects to reshape the public realm, with this festival playing a key role. This panel will explore how informal design projects can pave the way for more lasting changes, how this model compares with more traditional design processes, and how Urban Prototyping can help shape this movement in the Bay Area and beyond.

7PM-8PM Urban Insights: Learning about Cities from Data & Citizen Sensors
Moderator: Peter Hirshberg (GAFFTA/ReImagine Group)
Panel Guests: Sha Hwang (Trulia), Michal Migurski (Stamen Design),Shannon Spanhake (City of San Francisco)

Collection and visualization of urban data have quickly become powerful tools for municipal governance. Citizens now have the capacity to act as sensors, data analysts, information designers, or all of the above to help cities better understand themselves. This panel will focus on the evolving role of open data and its applications to the public sector.

Burning Man Project & SF Trolley Dances | Hallidie Plaza (5th & Market)

11AM-4PM SF Trolley Dances featuring Campo Santo performances



UP is an initiative of Gray Area Foundation for the Arts (GAFFTA), the San Francisco nonprofit dedicated to building social consciousness through digital culture, in partnership with Rebar, IDEO, and strong local partners in cities around the globe.

UP: San Francisco is being produced in partnership with Intersection for the Arts and the San Francisco Mayor’s Office of Civic Innovation, with many other organizations contributing to the effort.

San Francisco is the second city to host an UP Festival, with Singapore hosting the inaugural festival in conjunction with the World Cities Summit in June-July 2012. Produced in partnership with Newton Circus and Re:Imagine Group, UP Singapore focused on how public and private data could be leveraged to build new web and mobile applications promoting health and sustainability.